About the lab

I build things with AI and show you exactly how.

This site is a running log of channels and accounts I'm building using AI video and image tools — the real prompts, the real numbers, and the parts that don't work, not just the wins.

Why this exists

Most AI tool reviews are stock footage and marketing copy

I got tired of reading "reviews" of AI tools written by people who spent five minutes with a free trial, using screenshots pulled from the company's own marketing page. So instead, every tool on this site gets used to build something real — a channel, an account, a piece of content that has to actually perform — and the results get posted as they happen, not cherry-picked after the fact.

That means you'll see flat weeks, dropped posting days, and prompts that didn't work, right alongside the wins.

How I work
01

Real prompts, always shown

Every script, voice, and image prompt used in a build is published as-is — no cleaned-up version after the fact.

02

Numbers, good or bad

Weekly logs and monthly checkpoints post the real analytics, including the weeks growth stalled.

03

One core tool per build

Each channel runs on one primary tool so the case study actually tests that tool, not a blended stack.

04

Updated when tools change

If a tool's pricing or features shift enough to change the story, the relevant posts get a dated update note.

Current tool stack

What's actually running the builds on this site

RoleToolUsed forCost
Core video RevID.ai Primary Script narration, AI Moving Images, voice, editing for every build on this site $39/mo
Research VidIQ Topic/keyword validation, plus cutting long-form videos into Shorts $19/mo
Thumbnails Whisk AI image generation for custom thumbnails TBD
Disclosure

How this site makes money

Affiliate disclosure

Some links on this site, including links to RevID.ai and VidIQ, are affiliate links. If you sign up through one, I may earn a commission at no extra cost to you.

Every tool featured here is one I'm actually using to build the channels documented on this site — I don't accept payment to feature a tool I haven't used, and the prompts and results shown are from real builds, not sponsored demos.

Get in touch

Questions, tool suggestions, or just want to follow along